Google Ads Cost in Israel
Average Google Ads costs in Israel, shown in ILS (₪). Across all industries the average cost-per-click is ₪6.48 at a 3.09% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in ILS. Treat as directional and validate against your own account.
Google Ads cost by industry in Israel
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | ₪22.37 | ₪331.08 | 1.48% | 1.88% | ₪1,189.89 | 2.45x |
| Insurance | ₪20.23 | ₪325.70 | 1.61% | 2.15% | ₪940.93 | 2.83x |
| Banking & Finance | ₪18.48 | ₪330.79 | 1.79% | 2.78% | ₪664.75 | 3.02x |
| Crypto & Web3 | ₪13.94 | ₪335.95 | 2.41% | 2.15% | ₪648.37 | 2.64x |
| Automotive | ₪13.74 | ₪288.54 | 2.10% | 2.33% | ₪589.70 | 3.32x |
| Property | ₪13.48 | ₪270.95 | 2.01% | 1.71% | ₪788.30 | 2.72x |
| Healthcare | ₪12.45 | ₪276.39 | 2.22% | 3.05% | ₪408.20 | 3.21x |
| Software & SaaS | ₪12.19 | ₪293.78 | 2.41% | 3.23% | ₪377.40 | 3.39x |
| Home Services | ₪10.89 | ₪252.65 | 2.32% | 2.78% | ₪391.73 | 3.47x |
| Logistics | ₪10.70 | ₪231.12 | 2.16% | 2.92% | ₪366.44 | 3.21x |
| Moving & Cleaning Services | ₪10.05 | ₪242.21 | 2.41% | 3.23% | ₪311.15 | 3.85x |
| Jobs & Recruitment | ₪9.85 | ₪259.05 | 2.63% | 4.58% | ₪215.07 | 3.02x |
| Flights | ₪9.40 | ₪247.22 | 2.63% | 1.71% | ₪549.71 | 7.09x |
| Hotels | ₪8.75 | ₪238.00 | 2.72% | 2.47% | ₪354.25 | 7.24x |
| Home Appliances (E-Commerce) | ₪8.30 | ₪218.29 | 2.63% | 3.37% | ₪246.29 | 3.21x |
| Furniture & Home Décor (E-Commerce) | ₪7.91 | ₪224.64 | 2.84% | 3.05% | ₪259.34 | 3.39x |
| Travel | ₪7.91 | ₪224.64 | 2.84% | 2.02% | ₪391.58 | 6.49x |
| Electronics (E-Commerce) | ₪7.65 | ₪224.15 | 2.93% | 3.68% | ₪207.88 | 3.47x |
| Wedding & Events | ₪7.65 | ₪247.86 | 3.24% | 2.60% | ₪294.23 | 4.22x |
| Jewelry & Accessories (E-Commerce) | ₪7.26 | ₪246.84 | 3.40% | 3.68% | ₪197.28 | 5.21x |
| Dating | ₪7.00 | ₪242.20 | 3.46% | 7.72% | ₪90.67 | 4.53x |
| All Industries | ₪6.48 | ₪200.23 | 3.09% | 4.49% | ₪144.32 | 3.77x |
| Health & Wellness (E-Commerce) | ₪6.16 | ₪205.74 | 3.34% | 4.58% | ₪134.50 | 4.71x |
| Fitness & Gyms | ₪5.96 | ₪199.06 | 3.34% | 3.95% | ₪150.89 | 4.34x |
| Skincare (E-Commerce) | ₪5.96 | ₪221.12 | 3.71% | 4.85% | ₪122.89 | 4.98x |
| Education | ₪5.70 | ₪161.88 | 2.84% | 4.71% | ₪121.02 | 4.07x |
| Online Courses & EdTech | ₪5.51 | ₪173.56 | 3.15% | 5.03% | ₪109.54 | 4.45x |
| Sports & Outdoors (E-Commerce) | ₪5.51 | ₪195.60 | 3.55% | 4.71% | ₪116.99 | 4.60x |
| Beauty & Salons | ₪5.32 | ₪193.65 | 3.64% | 4.85% | ₪109.69 | 5.21x |
| Subscription Boxes | ₪5.06 | ₪184.18 | 3.64% | 5.16% | ₪98.06 | 5.21x |
| Pet Products (E-Commerce) | ₪4.86 | ₪183.22 | 3.77% | 5.30% | ₪91.70 | 4.98x |
| Gaming | ₪4.67 | ₪198.94 | 4.26% | 5.48% | ₪85.22 | 4.90x |
| Toys & Baby (E-Commerce) | ₪4.67 | ₪187.73 | 4.02% | 5.48% | ₪85.22 | 4.83x |
| Restaurants & Food Delivery | ₪4.54 | ₪179.33 | 3.95% | 6.37% | ₪71.27 | 6.04x |
| Apparel (E-Commerce) | ₪4.41 | ₪174.20 | 3.95% | 5.16% | ₪85.47 | 4.83x |
| Food & Beverage | ₪4.41 | ₪166.26 | 3.77% | 5.74% | ₪76.83 | 5.73x |
| Entertainment & Media | ₪4.02 | ₪176.48 | 4.39% | 6.19% | ₪64.94 | 4.22x |
| Non-Profit & Charity | ₪3.11 | ₪122.84 | 3.95% | 7.09% | ₪43.86 | 4.22x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency ILS · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.