Google Ads Cost in Hungary
Average Google Ads costs in Hungary, shown in HUF (Ft). Across all industries the average cost-per-click is Ft303 at a 2.95% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in HUF. Treat as directional and validate against your own account.
Google Ads cost by industry in Hungary
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | Ft1,045 | Ft14,839 | 1.42% | 1.57% | Ft66,559 | 2.13x |
| Insurance | Ft945 | Ft14,459 | 1.53% | 1.80% | Ft52,502 | 2.46x |
| Banking & Finance | Ft863 | Ft14,762 | 1.71% | 2.32% | Ft37,209 | 2.62x |
| Crypto & Web3 | Ft651 | Ft14,978 | 2.30% | 1.80% | Ft36,179 | 2.30x |
| Automotive | Ft642 | Ft12,843 | 2.00% | 1.94% | Ft33,100 | 2.89x |
| Property | Ft630 | Ft12,096 | 1.92% | 1.42% | Ft44,368 | 2.36x |
| Healthcare | Ft582 | Ft12,329 | 2.12% | 2.54% | Ft22,896 | 2.79x |
| Software & SaaS | Ft569 | Ft13,097 | 2.30% | 2.69% | Ft21,169 | 2.95x |
| Home Services | Ft509 | Ft11,246 | 2.21% | 2.32% | Ft21,934 | 3.02x |
| Logistics | Ft500 | Ft10,295 | 2.06% | 2.43% | Ft20,567 | 2.79x |
| Moving & Cleaning Services | Ft469 | Ft10,798 | 2.30% | 2.69% | Ft17,453 | 3.35x |
| Jobs & Recruitment | Ft460 | Ft11,556 | 2.51% | 3.81% | Ft12,084 | 2.62x |
| Flights | Ft439 | Ft11,024 | 2.51% | 1.42% | Ft30,930 | 6.17x |
| Hotels | Ft409 | Ft10,591 | 2.59% | 2.06% | Ft19,850 | 6.30x |
| Home Appliances (E-Commerce) | Ft388 | Ft9,731 | 2.51% | 2.81% | Ft13,797 | 2.79x |
| Furniture & Home Décor (E-Commerce) | Ft370 | Ft10,014 | 2.71% | 2.54% | Ft14,548 | 2.95x |
| Travel | Ft370 | Ft10,014 | 2.71% | 1.68% | Ft21,996 | 5.64x |
| Electronics (E-Commerce) | Ft357 | Ft10,007 | 2.80% | 3.07% | Ft11,642 | 3.02x |
| Wedding & Events | Ft357 | Ft11,080 | 3.10% | 2.17% | Ft16,471 | 3.67x |
| Jewelry & Accessories (E-Commerce) | Ft339 | Ft10,991 | 3.24% | 3.07% | Ft11,050 | 4.53x |
| Dating | Ft327 | Ft10,795 | 3.30% | 6.43% | Ft5,088 | 3.94x |
| All Industries | Ft303 | Ft8,935 | 2.95% | 3.74% | Ft8,099 | 3.28x |
| Health & Wellness (E-Commerce) | Ft288 | Ft9,150 | 3.18% | 3.81% | Ft7,552 | 4.10x |
| Fitness & Gyms | Ft279 | Ft8,861 | 3.18% | 3.29% | Ft8,470 | 3.77x |
| Skincare (E-Commerce) | Ft279 | Ft9,865 | 3.54% | 4.04% | Ft6,898 | 4.33x |
| Education | Ft267 | Ft7,224 | 2.71% | 3.93% | Ft6,782 | 3.54x |
| Online Courses & EdTech | Ft257 | Ft7,750 | 3.01% | 4.19% | Ft6,145 | 3.87x |
| Sports & Outdoors (E-Commerce) | Ft257 | Ft8,728 | 3.39% | 3.93% | Ft6,551 | 4.00x |
| Beauty & Salons | Ft248 | Ft8,643 | 3.48% | 4.04% | Ft6,148 | 4.53x |
| Subscription Boxes | Ft236 | Ft8,222 | 3.48% | 4.30% | Ft5,494 | 4.53x |
| Pet Products (E-Commerce) | Ft227 | Ft8,178 | 3.60% | 4.41% | Ft5,151 | 4.33x |
| Gaming | Ft218 | Ft8,876 | 4.07% | 4.56% | Ft4,782 | 4.26x |
| Toys & Baby (E-Commerce) | Ft218 | Ft8,352 | 3.83% | 4.56% | Ft4,782 | 4.20x |
| Restaurants & Food Delivery | Ft212 | Ft7,994 | 3.77% | 5.31% | Ft3,993 | 5.25x |
| Apparel (E-Commerce) | Ft206 | Ft7,765 | 3.77% | 4.30% | Ft4,790 | 4.20x |
| Food & Beverage | Ft206 | Ft7,415 | 3.60% | 4.79% | Ft4,300 | 4.99x |
| Entertainment & Media | Ft188 | Ft7,868 | 4.19% | 5.16% | Ft3,639 | 3.67x |
| Non-Profit & Charity | Ft145 | Ft5,481 | 3.77% | 5.91% | Ft2,460 | 3.67x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency HUF · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.