Google Ads Cost in Hong Kong
Average Google Ads costs in Hong Kong, shown in HKD (HK$). Across all industries the average cost-per-click is HK$11.57 at a 3.09% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in HKD. Treat as directional and validate against your own account.
Google Ads cost by industry in Hong Kong
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | HK$39.92 | HK$590.82 | 1.48% | 1.68% | HK$2,376.19 | 2.40x |
| Insurance | HK$36.10 | HK$581.21 | 1.61% | 1.92% | HK$1,880.21 | 2.77x |
| Banking & Finance | HK$32.97 | HK$590.16 | 1.79% | 2.48% | HK$1,329.44 | 2.95x |
| Crypto & Web3 | HK$24.87 | HK$599.37 | 2.41% | 1.92% | HK$1,295.31 | 2.58x |
| Automotive | HK$24.53 | HK$515.13 | 2.10% | 2.08% | HK$1,179.33 | 3.25x |
| Property | HK$24.06 | HK$483.61 | 2.01% | 1.52% | HK$1,582.89 | 2.66x |
| Healthcare | HK$22.21 | HK$493.06 | 2.22% | 2.72% | HK$816.54 | 3.14x |
| Software & SaaS | HK$21.75 | HK$524.18 | 2.41% | 2.88% | HK$755.21 | 3.32x |
| Home Services | HK$19.44 | HK$451.01 | 2.32% | 2.48% | HK$783.87 | 3.39x |
| Logistics | HK$19.09 | HK$412.34 | 2.16% | 2.60% | HK$734.23 | 3.14x |
| Moving & Cleaning Services | HK$17.93 | HK$432.11 | 2.41% | 2.88% | HK$622.57 | 3.76x |
| Jobs & Recruitment | HK$17.59 | HK$462.62 | 2.63% | 4.08% | HK$431.13 | 2.95x |
| Flights | HK$16.78 | HK$441.31 | 2.63% | 1.52% | HK$1,103.95 | 6.94x |
| Hotels | HK$15.62 | HK$424.86 | 2.72% | 2.20% | HK$710.00 | 7.08x |
| Home Appliances (E-Commerce) | HK$14.81 | HK$389.50 | 2.63% | 3.00% | HK$493.67 | 3.14x |
| Furniture & Home Décor (E-Commerce) | HK$14.12 | HK$401.01 | 2.84% | 2.72% | HK$519.12 | 3.32x |
| Travel | HK$14.12 | HK$401.01 | 2.84% | 1.80% | HK$784.44 | 6.35x |
| Electronics (E-Commerce) | HK$13.65 | HK$399.95 | 2.93% | 3.28% | HK$416.16 | 3.39x |
| Wedding & Events | HK$13.65 | HK$442.26 | 3.24% | 2.32% | HK$588.36 | 4.13x |
| Jewelry & Accessories (E-Commerce) | HK$12.96 | HK$440.64 | 3.40% | 3.28% | HK$395.12 | 5.09x |
| Dating | HK$12.50 | HK$432.50 | 3.46% | 6.89% | HK$181.42 | 4.43x |
| All Industries | HK$11.57 | HK$357.51 | 3.09% | 4.00% | HK$289.25 | 3.69x |
| Health & Wellness (E-Commerce) | HK$10.99 | HK$367.07 | 3.34% | 4.08% | HK$269.36 | 4.61x |
| Fitness & Gyms | HK$10.64 | HK$355.38 | 3.34% | 3.52% | HK$302.27 | 4.24x |
| Skincare (E-Commerce) | HK$10.64 | HK$394.74 | 3.71% | 4.32% | HK$246.30 | 4.87x |
| Education | HK$10.18 | HK$289.11 | 2.84% | 4.20% | HK$242.38 | 3.99x |
| Online Courses & EdTech | HK$9.83 | HK$309.64 | 3.15% | 4.48% | HK$219.42 | 4.35x |
| Sports & Outdoors (E-Commerce) | HK$9.83 | HK$348.96 | 3.55% | 4.20% | HK$234.05 | 4.50x |
| Beauty & Salons | HK$9.49 | HK$345.44 | 3.64% | 4.32% | HK$219.68 | 5.09x |
| Subscription Boxes | HK$9.02 | HK$328.33 | 3.64% | 4.60% | HK$196.09 | 5.09x |
| Pet Products (E-Commerce) | HK$8.68 | HK$327.24 | 3.77% | 4.72% | HK$183.90 | 4.87x |
| Gaming | HK$8.33 | HK$354.86 | 4.26% | 4.88% | HK$170.70 | 4.80x |
| Toys & Baby (E-Commerce) | HK$8.33 | HK$334.87 | 4.02% | 4.88% | HK$170.70 | 4.72x |
| Restaurants & Food Delivery | HK$8.10 | HK$319.95 | 3.95% | 5.69% | HK$142.36 | 5.90x |
| Apparel (E-Commerce) | HK$7.87 | HK$310.87 | 3.95% | 4.60% | HK$171.09 | 4.72x |
| Food & Beverage | HK$7.87 | HK$296.70 | 3.77% | 5.13% | HK$153.41 | 5.61x |
| Entertainment & Media | HK$7.17 | HK$314.76 | 4.39% | 5.53% | HK$129.66 | 4.13x |
| Non-Profit & Charity | HK$5.55 | HK$219.22 | 3.95% | 6.33% | HK$87.68 | 4.13x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency HKD · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.