Google Ads Cost in France
Average Google Ads costs in France, shown in EUR (€). Across all industries the average cost-per-click is €1.36 at a 3.16% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in EUR. Treat as directional and validate against your own account.
⚠️ This country's modeled CPC diverges from measured data
An independent measured source (Statista/Semrush, Dec 2024) puts France's average CPC around $0.68, while this model estimates roughly $1.47 (FX-converted). That's a large gap, so treat the France figures with extra caution and lean on the measured reference where possible.
Google Ads cost by industry in France
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | €4.70 | €71.44 | 1.52% | 1.64% | €286.59 | 2.32x |
| Insurance | €4.25 | €69.70 | 1.64% | 1.88% | €226.06 | 2.68x |
| Banking & Finance | €3.88 | €71.00 | 1.83% | 2.43% | €159.67 | 2.85x |
| Crypto & Web3 | €2.93 | €72.08 | 2.46% | 1.88% | €155.85 | 2.50x |
| Automotive | €2.89 | €62.13 | 2.15% | 2.04% | €141.67 | 3.14x |
| Property | €2.83 | €58.02 | 2.05% | 1.49% | €189.93 | 2.57x |
| Healthcare | €2.61 | €59.25 | 2.27% | 2.66% | €98.12 | 3.03x |
| Software & SaaS | €2.56 | €62.98 | 2.46% | 2.82% | €90.78 | 3.21x |
| Home Services | €2.29 | €54.27 | 2.37% | 2.43% | €94.24 | 3.28x |
| Logistics | €2.25 | €49.73 | 2.21% | 2.55% | €88.24 | 3.03x |
| Moving & Cleaning Services | €2.11 | €51.91 | 2.46% | 2.82% | €74.82 | 3.64x |
| Jobs & Recruitment | €2.07 | €55.68 | 2.69% | 3.99% | €51.88 | 2.85x |
| Flights | €1.97 | €52.99 | 2.69% | 1.49% | €132.21 | 6.71x |
| Hotels | €1.84 | €51.15 | 2.78% | 2.15% | €85.58 | 6.85x |
| Home Appliances (E-Commerce) | €1.74 | €46.81 | 2.69% | 2.94% | €59.18 | 3.03x |
| Furniture & Home Décor (E-Commerce) | €1.66 | €48.31 | 2.91% | 2.66% | €62.41 | 3.21x |
| Travel | €1.66 | €48.31 | 2.91% | 1.76% | €94.32 | 6.14x |
| Electronics (E-Commerce) | €1.61 | €48.30 | 3.00% | 3.21% | €50.16 | 3.28x |
| Wedding & Events | €1.61 | €53.45 | 3.32% | 2.27% | €70.93 | 4.00x |
| Jewelry & Accessories (E-Commerce) | €1.52 | €52.74 | 3.47% | 3.21% | €47.35 | 4.92x |
| Dating | €1.47 | €52.04 | 3.54% | 6.74% | €21.81 | 4.28x |
| All Industries | €1.36 | €42.98 | 3.16% | 3.92% | €34.69 | 3.57x |
| Health & Wellness (E-Commerce) | €1.29 | €43.99 | 3.41% | 3.99% | €32.33 | 4.46x |
| Fitness & Gyms | €1.25 | €42.62 | 3.41% | 3.45% | €36.23 | 4.10x |
| Skincare (E-Commerce) | €1.25 | €47.38 | 3.79% | 4.23% | €29.55 | 4.71x |
| Education | €1.20 | €34.92 | 2.91% | 4.11% | €29.20 | 3.85x |
| Online Courses & EdTech | €1.16 | €37.35 | 3.22% | 4.39% | €26.42 | 4.21x |
| Sports & Outdoors (E-Commerce) | €1.16 | €42.11 | 3.63% | 4.11% | €28.22 | 4.35x |
| Beauty & Salons | €1.12 | €41.78 | 3.73% | 4.23% | €26.48 | 4.92x |
| Subscription Boxes | €1.06 | €39.54 | 3.73% | 4.50% | €23.56 | 4.92x |
| Pet Products (E-Commerce) | €1.02 | €39.27 | 3.85% | 4.62% | €22.08 | 4.71x |
| Gaming | €0.98 | €42.73 | 4.36% | 4.78% | €20.50 | 4.64x |
| Toys & Baby (E-Commerce) | €0.98 | €40.28 | 4.11% | 4.78% | €20.50 | 4.57x |
| Restaurants & Food Delivery | €0.95 | €38.38 | 4.04% | 5.56% | €17.09 | 5.71x |
| Apparel (E-Commerce) | €0.93 | €37.57 | 4.04% | 4.50% | €20.67 | 4.57x |
| Food & Beverage | €0.93 | €35.80 | 3.85% | 5.01% | €18.56 | 5.42x |
| Entertainment & Media | €0.84 | €37.72 | 4.49% | 5.40% | €15.56 | 4.00x |
| Non-Profit & Charity | €0.65 | €26.26 | 4.04% | 6.19% | €10.50 | 4.00x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency EUR · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.