Google Ads Cost in Ecuador
Average Google Ads costs in Ecuador, shown in USD ($). Across all industries the average cost-per-click is $0.55 at a 3.09% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in USD. Treat as directional and validate against your own account.
Google Ads cost by industry in Ecuador
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | $1.89 | $27.97 | 1.48% | 1.48% | $127.70 | 2.08x |
| Insurance | $1.71 | $27.53 | 1.61% | 1.69% | $101.18 | 2.40x |
| Banking & Finance | $1.56 | $27.92 | 1.79% | 2.18% | $71.56 | 2.56x |
| Crypto & Web3 | $1.18 | $28.44 | 2.41% | 1.69% | $69.82 | 2.24x |
| Automotive | $1.16 | $24.36 | 2.10% | 1.83% | $63.39 | 2.81x |
| Property | $1.14 | $22.91 | 2.01% | 1.34% | $85.07 | 2.30x |
| Healthcare | $1.05 | $23.31 | 2.22% | 2.39% | $43.93 | 2.72x |
| Software & SaaS | $1.03 | $24.82 | 2.41% | 2.53% | $40.71 | 2.88x |
| Home Services | $0.92 | $21.34 | 2.32% | 2.18% | $42.20 | 2.94x |
| Logistics | $0.91 | $19.66 | 2.16% | 2.29% | $39.74 | 2.72x |
| Moving & Cleaning Services | $0.85 | $20.49 | 2.41% | 2.53% | $33.60 | 3.26x |
| Jobs & Recruitment | $0.83 | $21.83 | 2.63% | 3.59% | $23.12 | 2.56x |
| Flights | $0.80 | $21.04 | 2.63% | 1.34% | $59.70 | 6.01x |
| Hotels | $0.74 | $20.13 | 2.72% | 1.94% | $38.14 | 6.14x |
| Home Appliances (E-Commerce) | $0.70 | $18.41 | 2.63% | 2.64% | $26.52 | 2.72x |
| Furniture & Home Décor (E-Commerce) | $0.67 | $19.03 | 2.84% | 2.39% | $28.03 | 2.88x |
| Travel | $0.67 | $19.03 | 2.84% | 1.58% | $42.41 | 5.50x |
| Electronics (E-Commerce) | $0.65 | $19.05 | 2.93% | 2.89% | $22.49 | 2.94x |
| Wedding & Events | $0.65 | $21.06 | 3.24% | 2.04% | $31.86 | 3.58x |
| Jewelry & Accessories (E-Commerce) | $0.61 | $20.74 | 3.40% | 2.89% | $21.11 | 4.41x |
| Dating | $0.59 | $20.41 | 3.46% | 6.05% | $9.75 | 3.84x |
| All Industries | $0.55 | $17.00 | 3.09% | 3.52% | $15.62 | 3.20x |
| Health & Wellness (E-Commerce) | $0.52 | $17.37 | 3.34% | 3.59% | $14.48 | 4.00x |
| Fitness & Gyms | $0.50 | $16.70 | 3.34% | 3.10% | $16.13 | 3.68x |
| Skincare (E-Commerce) | $0.50 | $18.55 | 3.71% | 3.80% | $13.16 | 4.22x |
| Education | $0.48 | $13.63 | 2.84% | 3.70% | $12.97 | 3.45x |
| Online Courses & EdTech | $0.47 | $14.80 | 3.15% | 3.94% | $11.93 | 3.77x |
| Sports & Outdoors (E-Commerce) | $0.47 | $16.68 | 3.55% | 3.70% | $12.70 | 3.90x |
| Beauty & Salons | $0.45 | $16.38 | 3.64% | 3.80% | $11.84 | 4.41x |
| Subscription Boxes | $0.43 | $15.65 | 3.64% | 4.05% | $10.62 | 4.41x |
| Pet Products (E-Commerce) | $0.41 | $15.46 | 3.77% | 4.15% | $9.88 | 4.22x |
| Gaming | $0.40 | $17.04 | 4.26% | 4.29% | $9.32 | 4.16x |
| Toys & Baby (E-Commerce) | $0.40 | $16.08 | 4.02% | 4.29% | $9.32 | 4.09x |
| Restaurants & Food Delivery | $0.38 | $15.01 | 3.95% | 5.00% | $7.60 | 5.12x |
| Apparel (E-Commerce) | $0.37 | $14.62 | 3.95% | 4.05% | $9.14 | 4.09x |
| Food & Beverage | $0.37 | $13.95 | 3.77% | 4.51% | $8.20 | 4.86x |
| Entertainment & Media | $0.34 | $14.93 | 4.39% | 4.86% | $7.00 | 3.58x |
| Non-Profit & Charity | $0.26 | $10.27 | 3.95% | 5.56% | $4.68 | 3.58x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency USD · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.