Google Ads Cost in Denmark
Average Google Ads costs in Denmark, shown in DKK (DKK). Across all industries the average cost-per-click is DKK30.50 at a 3.19% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in DKK. Treat as directional and validate against your own account.
Google Ads cost by industry in Denmark
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | DKK105.24 | DKK1,610.17 | 1.53% | 1.72% | DKK6,118.60 | 2.45x |
| Insurance | DKK95.17 | DKK1,579.82 | 1.66% | 1.96% | DKK4,855.61 | 2.83x |
| Banking & Finance | DKK86.94 | DKK1,608.39 | 1.85% | 2.54% | DKK3,422.83 | 3.02x |
| Crypto & Web3 | DKK65.58 | DKK1,632.94 | 2.49% | 1.96% | DKK3,345.92 | 2.64x |
| Automotive | DKK64.67 | DKK1,403.34 | 2.17% | 2.13% | DKK3,036.15 | 3.32x |
| Property | DKK63.45 | DKK1,319.76 | 2.08% | 1.55% | DKK4,093.55 | 2.72x |
| Healthcare | DKK58.57 | DKK1,347.11 | 2.30% | 2.78% | DKK2,106.83 | 3.21x |
| Software & SaaS | DKK57.35 | DKK1,428.02 | 2.49% | 2.95% | DKK1,944.07 | 3.39x |
| Home Services | DKK51.25 | DKK1,230.00 | 2.40% | 2.54% | DKK2,017.72 | 3.47x |
| Logistics | DKK50.33 | DKK1,127.39 | 2.24% | 2.66% | DKK1,892.11 | 3.21x |
| Moving & Cleaning Services | DKK47.28 | DKK1,177.27 | 2.49% | 2.95% | DKK1,602.71 | 3.85x |
| Jobs & Recruitment | DKK46.37 | DKK1,256.63 | 2.71% | 4.17% | DKK1,111.99 | 3.02x |
| Flights | DKK44.23 | DKK1,198.63 | 2.71% | 1.55% | DKK2,853.55 | 7.09x |
| Hotels | DKK41.18 | DKK1,157.16 | 2.81% | 2.25% | DKK1,830.22 | 7.24x |
| Home Appliances (E-Commerce) | DKK39.05 | DKK1,058.25 | 2.71% | 3.07% | DKK1,271.99 | 3.21x |
| Furniture & Home Décor (E-Commerce) | DKK37.22 | DKK1,094.27 | 2.94% | 2.78% | DKK1,338.85 | 3.39x |
| Travel | DKK37.22 | DKK1,094.27 | 2.94% | 1.84% | DKK2,022.83 | 6.49x |
| Electronics (E-Commerce) | DKK36.00 | DKK1,090.80 | 3.03% | 3.36% | DKK1,071.43 | 3.47x |
| Wedding & Events | DKK36.00 | DKK1,206.00 | 3.35% | 2.37% | DKK1,518.99 | 4.22x |
| Jewelry & Accessories (E-Commerce) | DKK34.17 | DKK1,199.37 | 3.51% | 3.36% | DKK1,016.96 | 5.21x |
| Dating | DKK32.94 | DKK1,179.25 | 3.58% | 7.04% | DKK467.90 | 4.53x |
| All Industries | DKK30.50 | DKK972.95 | 3.19% | 4.09% | DKK745.72 | 3.77x |
| Health & Wellness (E-Commerce) | DKK28.98 | DKK999.81 | 3.45% | 4.17% | DKK694.96 | 4.71x |
| Fitness & Gyms | DKK28.06 | DKK968.07 | 3.45% | 3.60% | DKK779.44 | 4.34x |
| Skincare (E-Commerce) | DKK28.06 | DKK1,074.70 | 3.83% | 4.42% | DKK634.84 | 4.98x |
| Education | DKK26.84 | DKK789.10 | 2.94% | 4.30% | DKK624.19 | 4.07x |
| Online Courses & EdTech | DKK25.93 | DKK845.32 | 3.26% | 4.58% | DKK566.16 | 4.45x |
| Sports & Outdoors (E-Commerce) | DKK25.93 | DKK951.63 | 3.67% | 4.30% | DKK603.02 | 4.60x |
| Beauty & Salons | DKK25.01 | DKK942.88 | 3.77% | 4.42% | DKK565.84 | 5.21x |
| Subscription Boxes | DKK23.79 | DKK896.88 | 3.77% | 4.71% | DKK505.10 | 5.21x |
| Pet Products (E-Commerce) | DKK22.88 | DKK892.32 | 3.90% | 4.83% | DKK473.71 | 4.98x |
| Gaming | DKK21.96 | DKK968.44 | 4.41% | 4.99% | DKK440.08 | 4.90x |
| Toys & Baby (E-Commerce) | DKK21.96 | DKK911.34 | 4.15% | 4.99% | DKK440.08 | 4.83x |
| Restaurants & Food Delivery | DKK21.35 | DKK873.22 | 4.09% | 5.81% | DKK367.47 | 6.04x |
| Apparel (E-Commerce) | DKK20.74 | DKK848.27 | 4.09% | 4.71% | DKK440.34 | 4.83x |
| Food & Beverage | DKK20.74 | DKK808.86 | 3.90% | 5.24% | DKK395.80 | 5.73x |
| Entertainment & Media | DKK18.91 | DKK858.51 | 4.54% | 5.65% | DKK334.69 | 4.22x |
| Non-Profit & Charity | DKK14.64 | DKK598.78 | 4.09% | 6.47% | DKK226.28 | 4.22x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency DKK · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.