Google Ads Cost in Czechia
Average Google Ads costs in Czechia, shown in CZK (Kč). Across all industries the average cost-per-click is Kč13.80 at a 2.98% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in CZK. Treat as directional and validate against your own account.
Google Ads cost by industry in Czechia
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | Kč47.61 | Kč680.82 | 1.43% | 1.55% | Kč3,071.61 | 2.29x |
| Insurance | Kč43.06 | Kč667.43 | 1.55% | 1.77% | Kč2,432.77 | 2.64x |
| Banking & Finance | Kč39.33 | Kč680.41 | 1.73% | 2.29% | Kč1,717.47 | 2.82x |
| Crypto & Web3 | Kč29.67 | Kč691.31 | 2.33% | 1.77% | Kč1,676.27 | 2.47x |
| Automotive | Kč29.26 | Kč593.98 | 2.03% | 1.92% | Kč1,523.96 | 3.10x |
| Property | Kč28.70 | Kč556.78 | 1.94% | 1.40% | Kč2,050.00 | 2.54x |
| Healthcare | Kč26.50 | Kč569.75 | 2.15% | 2.51% | Kč1,055.78 | 3.00x |
| Software & SaaS | Kč25.94 | Kč604.40 | 2.33% | 2.66% | Kč975.19 | 3.17x |
| Home Services | Kč23.18 | Kč519.23 | 2.24% | 2.29% | Kč1,012.23 | 3.24x |
| Logistics | Kč22.77 | Kč475.89 | 2.09% | 2.40% | Kč948.75 | 3.00x |
| Moving & Cleaning Services | Kč21.39 | Kč498.39 | 2.33% | 2.66% | Kč804.14 | 3.60x |
| Jobs & Recruitment | Kč20.98 | Kč532.89 | 2.54% | 3.77% | Kč556.50 | 2.82x |
| Flights | Kč20.01 | Kč508.25 | 2.54% | 1.40% | Kč1,429.29 | 6.63x |
| Hotels | Kč18.63 | Kč489.97 | 2.63% | 2.03% | Kč917.73 | 6.77x |
| Home Appliances (E-Commerce) | Kč17.66 | Kč448.56 | 2.54% | 2.77% | Kč637.55 | 3.00x |
| Furniture & Home Décor (E-Commerce) | Kč16.84 | Kč461.42 | 2.74% | 2.51% | Kč670.92 | 3.17x |
| Travel | Kč16.84 | Kč461.42 | 2.74% | 1.66% | Kč1,014.46 | 6.06x |
| Electronics (E-Commerce) | Kč16.28 | Kč460.72 | 2.83% | 3.03% | Kč537.29 | 3.24x |
| Wedding & Events | Kč16.28 | Kč509.56 | 3.13% | 2.14% | Kč760.75 | 3.95x |
| Jewelry & Accessories (E-Commerce) | Kč15.46 | Kč507.09 | 3.28% | 3.03% | Kč510.23 | 4.87x |
| Dating | Kč14.90 | Kč497.66 | 3.34% | 6.36% | Kč234.28 | 4.23x |
| All Industries | Kč13.80 | Kč411.24 | 2.98% | 3.70% | Kč372.97 | 3.53x |
| Health & Wellness (E-Commerce) | Kč13.11 | Kč422.14 | 3.22% | 3.77% | Kč347.75 | 4.41x |
| Fitness & Gyms | Kč12.70 | Kč408.94 | 3.22% | 3.25% | Kč390.77 | 4.05x |
| Skincare (E-Commerce) | Kč12.70 | Kč454.66 | 3.58% | 3.99% | Kč318.30 | 4.65x |
| Education | Kč12.14 | Kč332.64 | 2.74% | 3.88% | Kč312.89 | 3.81x |
| Online Courses & EdTech | Kč11.73 | Kč356.59 | 3.04% | 4.14% | Kč283.33 | 4.16x |
| Sports & Outdoors (E-Commerce) | Kč11.73 | Kč402.34 | 3.43% | 3.88% | Kč302.32 | 4.30x |
| Beauty & Salons | Kč11.32 | Kč398.46 | 3.52% | 3.99% | Kč283.71 | 4.87x |
| Subscription Boxes | Kč10.76 | Kč378.75 | 3.52% | 4.25% | Kč253.18 | 4.87x |
| Pet Products (E-Commerce) | Kč10.35 | Kč376.74 | 3.64% | 4.36% | Kč237.39 | 4.65x |
| Gaming | Kč9.94 | Kč409.53 | 4.12% | 4.51% | Kč220.40 | 4.58x |
| Toys & Baby (E-Commerce) | Kč9.94 | Kč385.67 | 3.88% | 4.51% | Kč220.40 | 4.51x |
| Restaurants & Food Delivery | Kč9.66 | Kč369.01 | 3.82% | 5.25% | Kč184.00 | 5.64x |
| Apparel (E-Commerce) | Kč9.38 | Kč358.32 | 3.82% | 4.25% | Kč220.71 | 4.51x |
| Food & Beverage | Kč9.38 | Kč341.43 | 3.64% | 4.73% | Kč198.31 | 5.36x |
| Entertainment & Media | Kč8.56 | Kč362.94 | 4.24% | 5.10% | Kč167.84 | 3.95x |
| Non-Profit & Charity | Kč6.62 | Kč252.88 | 3.82% | 5.84% | Kč113.36 | 3.95x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency CZK · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.