Google Ads Cost in Colombia
Average Google Ads costs in Colombia, shown in COP (COP). Across all industries the average cost-per-click is COP1,638 at a 3.16% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in COP. Treat as directional and validate against your own account.
✓ Cross-checked against an independent source
Colombia's modeled CPC aligns with a measured Statista/Semrush ranking (Dec 2024): measured ≈ $0.58, model ≈ $0.41 (FX-converted) — a close match confirming the direction is sound.
Google Ads cost by industry in Colombia
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | COP5,652 | COP85,908 | 1.52% | 1.35% | COP418,653 | 2.08x |
| Insurance | COP5,111 | COP83,824 | 1.64% | 1.54% | COP331,897 | 2.40x |
| Banking & Finance | COP4,669 | COP85,441 | 1.83% | 1.99% | COP234,618 | 2.56x |
| Crypto & Web3 | COP3,522 | COP86,645 | 2.46% | 1.54% | COP228,711 | 2.24x |
| Automotive | COP3,473 | COP74,670 | 2.15% | 1.67% | COP207,965 | 2.81x |
| Property | COP3,407 | COP69,853 | 2.05% | 1.22% | COP279,302 | 2.30x |
| Healthcare | COP3,145 | COP71,400 | 2.27% | 2.18% | COP144,283 | 2.72x |
| Software & SaaS | COP3,080 | COP75,764 | 2.46% | 2.31% | COP133,326 | 2.88x |
| Home Services | COP2,752 | COP65,227 | 2.37% | 1.99% | COP138,301 | 2.94x |
| Logistics | COP2,703 | COP59,737 | 2.21% | 2.09% | COP129,333 | 2.72x |
| Moving & Cleaning Services | COP2,539 | COP62,465 | 2.46% | 2.31% | COP109,923 | 3.26x |
| Jobs & Recruitment | COP2,490 | COP66,983 | 2.69% | 3.28% | COP75,917 | 2.56x |
| Flights | COP2,375 | COP63,898 | 2.69% | 1.22% | COP194,705 | 6.01x |
| Hotels | COP2,212 | COP61,482 | 2.78% | 1.77% | COP124,948 | 6.14x |
| Home Appliances (E-Commerce) | COP2,097 | COP56,407 | 2.69% | 2.41% | COP87,009 | 2.72x |
| Furniture & Home Décor (E-Commerce) | COP1,999 | COP58,160 | 2.91% | 2.18% | COP91,680 | 2.88x |
| Travel | COP1,999 | COP58,160 | 2.91% | 1.45% | COP137,836 | 5.50x |
| Electronics (E-Commerce) | COP1,933 | COP57,993 | 3.00% | 2.63% | COP73,502 | 2.94x |
| Wedding & Events | COP1,933 | COP64,179 | 3.32% | 1.86% | COP103,930 | 3.58x |
| Jewelry & Accessories (E-Commerce) | COP1,835 | COP63,668 | 3.47% | 2.63% | COP69,764 | 4.41x |
| Dating | COP1,769 | COP62,632 | 3.54% | 5.52% | COP32,052 | 3.84x |
| All Industries | COP1,638 | COP51,767 | 3.16% | 3.21% | COP51,035 | 3.20x |
| Health & Wellness (E-Commerce) | COP1,556 | COP53,070 | 3.41% | 3.28% | COP47,448 | 4.00x |
| Fitness & Gyms | COP1,507 | COP51,394 | 3.41% | 2.83% | COP53,256 | 3.68x |
| Skincare (E-Commerce) | COP1,507 | COP57,121 | 3.79% | 3.47% | COP43,434 | 4.22x |
| Education | COP1,442 | COP41,951 | 2.91% | 3.37% | COP42,778 | 3.45x |
| Online Courses & EdTech | COP1,392 | COP44,838 | 3.22% | 3.60% | COP38,680 | 3.77x |
| Sports & Outdoors (E-Commerce) | COP1,392 | COP50,547 | 3.63% | 3.37% | COP41,320 | 3.90x |
| Beauty & Salons | COP1,343 | COP50,106 | 3.73% | 3.47% | COP38,713 | 4.41x |
| Subscription Boxes | COP1,278 | COP47,662 | 3.73% | 3.69% | COP34,629 | 4.41x |
| Pet Products (E-Commerce) | COP1,229 | COP47,303 | 3.85% | 3.79% | COP32,418 | 4.22x |
| Gaming | COP1,180 | COP51,427 | 4.36% | 3.92% | COP30,090 | 4.16x |
| Toys & Baby (E-Commerce) | COP1,180 | COP48,478 | 4.11% | 3.92% | COP30,090 | 4.09x |
| Restaurants & Food Delivery | COP1,147 | COP46,329 | 4.04% | 4.56% | COP25,148 | 5.12x |
| Apparel (E-Commerce) | COP1,114 | COP45,005 | 4.04% | 3.69% | COP30,189 | 4.09x |
| Food & Beverage | COP1,114 | COP42,888 | 3.85% | 4.11% | COP27,104 | 4.86x |
| Entertainment & Media | COP1,016 | COP45,604 | 4.49% | 4.43% | COP22,928 | 3.58x |
| Non-Profit & Charity | COP786 | COP31,768 | 4.04% | 5.07% | COP15,510 | 3.58x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency COP · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.