Google Ads Cost in Chile
Average Google Ads costs in Chile, shown in CLP (CLP). Across all industries the average cost-per-click is CLP473 at a 3.09% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in CLP. Treat as directional and validate against your own account.
✓ Cross-checked against an independent source
Chile's modeled CPC aligns with a measured Statista/Semrush ranking (Dec 2024): measured ≈ $0.70, model ≈ $0.49 (FX-converted) — a close match confirming the direction is sound.
Google Ads cost by industry in Chile
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | CLP1,633 | CLP24,174 | 1.48% | 1.39% | CLP117,509 | 2.13x |
| Insurance | CLP1,477 | CLP23,782 | 1.61% | 1.58% | CLP93,489 | 2.46x |
| Banking & Finance | CLP1,349 | CLP24,152 | 1.79% | 2.05% | CLP65,820 | 2.62x |
| Crypto & Web3 | CLP1,018 | CLP24,531 | 2.41% | 1.58% | CLP64,424 | 2.30x |
| Automotive | CLP1,004 | CLP21,077 | 2.10% | 1.72% | CLP58,354 | 2.89x |
| Property | CLP985 | CLP19,794 | 2.01% | 1.25% | CLP78,781 | 2.36x |
| Healthcare | CLP909 | CLP20,180 | 2.22% | 2.24% | CLP40,580 | 2.79x |
| Software & SaaS | CLP890 | CLP21,451 | 2.41% | 2.38% | CLP37,398 | 2.95x |
| Home Services | CLP795 | CLP18,453 | 2.32% | 2.05% | CLP38,799 | 3.02x |
| Logistics | CLP781 | CLP16,873 | 2.16% | 2.15% | CLP36,334 | 2.79x |
| Moving & Cleaning Services | CLP734 | CLP17,685 | 2.41% | 2.38% | CLP30,833 | 3.35x |
| Jobs & Recruitment | CLP720 | CLP18,926 | 2.63% | 3.37% | CLP21,354 | 2.62x |
| Flights | CLP686 | CLP18,055 | 2.63% | 1.25% | CLP54,919 | 6.17x |
| Hotels | CLP639 | CLP17,385 | 2.72% | 1.82% | CLP35,118 | 6.30x |
| Home Appliances (E-Commerce) | CLP606 | CLP15,938 | 2.63% | 2.48% | CLP24,435 | 2.79x |
| Furniture & Home Décor (E-Commerce) | CLP578 | CLP16,404 | 2.84% | 2.24% | CLP25,786 | 2.95x |
| Travel | CLP578 | CLP16,404 | 2.84% | 1.49% | CLP38,765 | 5.64x |
| Electronics (E-Commerce) | CLP559 | CLP16,369 | 2.93% | 2.71% | CLP20,615 | 3.02x |
| Wedding & Events | CLP559 | CLP18,101 | 3.24% | 1.91% | CLP29,249 | 3.67x |
| Jewelry & Accessories (E-Commerce) | CLP530 | CLP18,029 | 3.40% | 2.71% | CLP19,566 | 4.53x |
| Dating | CLP511 | CLP17,692 | 3.46% | 5.68% | CLP9,002 | 3.94x |
| All Industries | CLP473 | CLP14,629 | 3.09% | 3.30% | CLP14,347 | 3.28x |
| Health & Wellness (E-Commerce) | CLP450 | CLP15,022 | 3.34% | 3.37% | CLP13,346 | 4.10x |
| Fitness & Gyms | CLP436 | CLP14,548 | 3.34% | 2.90% | CLP15,019 | 3.77x |
| Skincare (E-Commerce) | CLP436 | CLP16,159 | 3.71% | 3.56% | CLP12,235 | 4.33x |
| Education | CLP417 | CLP11,832 | 2.84% | 3.47% | CLP12,007 | 3.54x |
| Online Courses & EdTech | CLP402 | CLP12,676 | 3.15% | 3.70% | CLP10,876 | 3.87x |
| Sports & Outdoors (E-Commerce) | CLP402 | CLP14,286 | 3.55% | 3.47% | CLP11,597 | 4.00x |
| Beauty & Salons | CLP388 | CLP14,131 | 3.64% | 3.56% | CLP10,905 | 4.53x |
| Subscription Boxes | CLP369 | CLP13,442 | 3.64% | 3.79% | CLP9,744 | 4.53x |
| Pet Products (E-Commerce) | CLP355 | CLP13,387 | 3.77% | 3.89% | CLP9,128 | 4.33x |
| Gaming | CLP341 | CLP14,521 | 4.26% | 4.03% | CLP8,459 | 4.26x |
| Toys & Baby (E-Commerce) | CLP341 | CLP13,703 | 4.02% | 4.03% | CLP8,459 | 4.20x |
| Restaurants & Food Delivery | CLP331 | CLP13,091 | 3.95% | 4.69% | CLP7,066 | 5.25x |
| Apparel (E-Commerce) | CLP322 | CLP12,717 | 3.95% | 3.79% | CLP8,494 | 4.20x |
| Food & Beverage | CLP322 | CLP12,137 | 3.77% | 4.22% | CLP7,629 | 4.99x |
| Entertainment & Media | CLP294 | CLP12,886 | 4.39% | 4.55% | CLP6,451 | 3.67x |
| Non-Profit & Charity | CLP227 | CLP8,976 | 3.95% | 5.21% | CLP4,362 | 3.67x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency CLP · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.