Google Ads Cost in Canada
Average Google Ads costs in Canada, shown in CAD (CA$). Across all industries the average cost-per-click is CA$3.17 at a 3.40% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in CAD. Treat as directional and validate against your own account.
✓ Cross-checked against an independent source
Canada's modeled CPC aligns with a measured Statista/Semrush ranking (Dec 2024): measured ≈ $3.05, model ≈ $2.31 (FX-converted) — a close match confirming the direction is sound.
Google Ads cost by industry in Canada
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | CA$10.95 | CA$178.48 | 1.63% | 1.77% | CA$618.64 | 2.51x |
| Insurance | CA$9.90 | CA$175.23 | 1.77% | 2.03% | CA$487.68 | 2.89x |
| Banking & Finance | CA$9.05 | CA$178.29 | 1.97% | 2.62% | CA$345.42 | 3.08x |
| Crypto & Web3 | CA$6.82 | CA$181.41 | 2.66% | 2.03% | CA$335.96 | 2.70x |
| Automotive | CA$6.73 | CA$156.14 | 2.32% | 2.20% | CA$305.91 | 3.39x |
| Property | CA$6.60 | CA$145.86 | 2.21% | 1.61% | CA$409.94 | 2.77x |
| Healthcare | CA$6.09 | CA$149.21 | 2.45% | 2.87% | CA$212.20 | 3.28x |
| Software & SaaS | CA$5.97 | CA$158.80 | 2.66% | 3.04% | CA$196.38 | 3.47x |
| Home Services | CA$5.33 | CA$135.91 | 2.55% | 2.62% | CA$203.44 | 3.55x |
| Logistics | CA$5.24 | CA$124.71 | 2.38% | 2.75% | CA$190.55 | 3.28x |
| Moving & Cleaning Services | CA$4.92 | CA$130.87 | 2.66% | 3.04% | CA$161.84 | 3.93x |
| Jobs & Recruitment | CA$4.82 | CA$139.30 | 2.89% | 4.31% | CA$111.83 | 3.08x |
| Flights | CA$4.60 | CA$132.94 | 2.89% | 1.61% | CA$285.71 | 7.25x |
| Hotels | CA$4.29 | CA$128.70 | 3.00% | 2.32% | CA$184.91 | 7.40x |
| Home Appliances (E-Commerce) | CA$4.06 | CA$117.33 | 2.89% | 3.17% | CA$128.08 | 3.28x |
| Furniture & Home Décor (E-Commerce) | CA$3.87 | CA$121.13 | 3.13% | 2.87% | CA$134.84 | 3.47x |
| Travel | CA$3.87 | CA$121.13 | 3.13% | 1.90% | CA$203.68 | 6.63x |
| Electronics (E-Commerce) | CA$3.75 | CA$121.12 | 3.23% | 3.46% | CA$108.38 | 3.55x |
| Wedding & Events | CA$3.75 | CA$133.88 | 3.57% | 2.45% | CA$153.06 | 4.32x |
| Jewelry & Accessories (E-Commerce) | CA$3.56 | CA$133.50 | 3.75% | 3.46% | CA$102.89 | 5.32x |
| Dating | CA$3.43 | CA$130.68 | 3.81% | 7.27% | CA$47.18 | 4.62x |
| All Industries | CA$3.17 | CA$107.78 | 3.40% | 4.22% | CA$75.12 | 3.85x |
| Health & Wellness (E-Commerce) | CA$3.02 | CA$111.14 | 3.68% | 4.31% | CA$70.07 | 4.82x |
| Fitness & Gyms | CA$2.92 | CA$107.46 | 3.68% | 3.72% | CA$78.49 | 4.43x |
| Skincare (E-Commerce) | CA$2.92 | CA$119.43 | 4.09% | 4.56% | CA$64.04 | 5.09x |
| Education | CA$2.79 | CA$87.33 | 3.13% | 4.44% | CA$62.84 | 4.16x |
| Online Courses & EdTech | CA$2.70 | CA$93.69 | 3.47% | 4.73% | CA$57.08 | 4.55x |
| Sports & Outdoors (E-Commerce) | CA$2.70 | CA$105.84 | 3.92% | 4.44% | CA$60.81 | 4.70x |
| Beauty & Salons | CA$2.60 | CA$104.52 | 4.02% | 4.56% | CA$57.02 | 5.32x |
| Subscription Boxes | CA$2.48 | CA$99.70 | 4.02% | 4.86% | CA$51.03 | 5.32x |
| Pet Products (E-Commerce) | CA$2.38 | CA$98.77 | 4.15% | 4.98% | CA$47.79 | 5.09x |
| Gaming | CA$2.29 | CA$107.63 | 4.70% | 5.15% | CA$44.47 | 5.01x |
| Toys & Baby (E-Commerce) | CA$2.29 | CA$101.45 | 4.43% | 5.15% | CA$44.47 | 4.93x |
| Restaurants & Food Delivery | CA$2.22 | CA$96.79 | 4.36% | 6.00% | CA$37.00 | 6.17x |
| Apparel (E-Commerce) | CA$2.16 | CA$94.18 | 4.36% | 4.86% | CA$44.44 | 4.93x |
| Food & Beverage | CA$2.16 | CA$89.64 | 4.15% | 5.41% | CA$39.93 | 5.86x |
| Entertainment & Media | CA$1.97 | CA$95.15 | 4.83% | 5.83% | CA$33.79 | 4.32x |
| Non-Profit & Charity | CA$1.52 | CA$66.27 | 4.36% | 6.67% | CA$22.79 | 4.32x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency CAD · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.