Google Ads Cost in Brazil
Average Google Ads costs in Brazil, shown in BRL (R$). Across all industries the average cost-per-click is R$4.17 at a 3.33% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in BRL. Treat as directional and validate against your own account.
✓ Cross-checked against an independent source
Brazil's modeled CPC aligns with a measured Statista/Semrush ranking (Dec 2024): measured ≈ $1.76, model ≈ $0.75 (FX-converted) — a soft match confirming the direction is sound.
Google Ads cost by industry in Brazil
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | R$14.38 | R$230.08 | 1.60% | 1.52% | R$946.05 | 2.27x |
| Insurance | R$13.01 | R$225.07 | 1.73% | 1.73% | R$752.02 | 2.61x |
| Banking & Finance | R$11.88 | R$229.28 | 1.93% | 2.24% | R$530.36 | 2.79x |
| Crypto & Web3 | R$8.96 | R$232.96 | 2.60% | 1.73% | R$517.92 | 2.44x |
| Automotive | R$8.84 | R$200.67 | 2.27% | 1.88% | R$470.21 | 3.07x |
| Property | R$8.67 | R$188.14 | 2.17% | 1.37% | R$632.85 | 2.51x |
| Healthcare | R$8.01 | R$192.24 | 2.40% | 2.45% | R$326.94 | 2.96x |
| Software & SaaS | R$7.84 | R$203.84 | 2.60% | 2.60% | R$301.54 | 3.14x |
| Home Services | R$7.00 | R$175.00 | 2.50% | 2.24% | R$312.50 | 3.21x |
| Logistics | R$6.88 | R$160.30 | 2.33% | 2.35% | R$292.77 | 2.96x |
| Moving & Cleaning Services | R$6.46 | R$167.96 | 2.60% | 2.60% | R$248.46 | 3.55x |
| Jobs & Recruitment | R$6.34 | R$179.42 | 2.83% | 3.68% | R$172.28 | 2.79x |
| Flights | R$6.05 | R$171.22 | 2.83% | 1.37% | R$441.61 | 6.55x |
| Hotels | R$5.63 | R$164.96 | 2.93% | 1.98% | R$284.34 | 6.69x |
| Home Appliances (E-Commerce) | R$5.34 | R$151.12 | 2.83% | 2.71% | R$197.05 | 2.96x |
| Furniture & Home Décor (E-Commerce) | R$5.09 | R$156.26 | 3.07% | 2.45% | R$207.76 | 3.14x |
| Travel | R$5.09 | R$156.26 | 3.07% | 1.62% | R$314.20 | 5.99x |
| Electronics (E-Commerce) | R$4.92 | R$155.96 | 3.17% | 2.96% | R$166.22 | 3.21x |
| Wedding & Events | R$4.92 | R$172.20 | 3.50% | 2.09% | R$235.41 | 3.90x |
| Jewelry & Accessories (E-Commerce) | R$4.67 | R$171.39 | 3.67% | 2.96% | R$157.77 | 4.81x |
| Dating | R$4.50 | R$167.85 | 3.73% | 6.21% | R$72.46 | 4.18x |
| All Industries | R$4.17 | R$138.86 | 3.33% | 3.61% | R$115.51 | 3.48x |
| Health & Wellness (E-Commerce) | R$3.96 | R$142.56 | 3.60% | 3.68% | R$107.61 | 4.36x |
| Fitness & Gyms | R$3.84 | R$138.24 | 3.60% | 3.18% | R$120.75 | 4.01x |
| Skincare (E-Commerce) | R$3.84 | R$153.60 | 4.00% | 3.90% | R$98.46 | 4.60x |
| Education | R$3.67 | R$112.67 | 3.07% | 3.79% | R$96.83 | 3.76x |
| Online Courses & EdTech | R$3.54 | R$120.36 | 3.40% | 4.04% | R$87.62 | 4.11x |
| Sports & Outdoors (E-Commerce) | R$3.54 | R$135.58 | 3.83% | 3.79% | R$93.40 | 4.25x |
| Beauty & Salons | R$3.42 | R$134.41 | 3.93% | 3.90% | R$87.69 | 4.81x |
| Subscription Boxes | R$3.25 | R$127.73 | 3.93% | 4.15% | R$78.31 | 4.81x |
| Pet Products (E-Commerce) | R$3.13 | R$127.39 | 4.07% | 4.26% | R$73.47 | 4.60x |
| Gaming | R$3.00 | R$138.00 | 4.60% | 4.40% | R$68.18 | 4.53x |
| Toys & Baby (E-Commerce) | R$3.00 | R$129.90 | 4.33% | 4.40% | R$68.18 | 4.46x |
| Restaurants & Food Delivery | R$2.92 | R$124.68 | 4.27% | 5.12% | R$57.03 | 5.58x |
| Apparel (E-Commerce) | R$2.84 | R$121.27 | 4.27% | 4.15% | R$68.43 | 4.46x |
| Food & Beverage | R$2.84 | R$115.59 | 4.07% | 4.62% | R$61.47 | 5.30x |
| Entertainment & Media | R$2.59 | R$122.51 | 4.73% | 4.98% | R$52.01 | 3.90x |
| Non-Profit & Charity | R$2.00 | R$85.40 | 4.27% | 5.70% | R$35.09 | 3.90x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency BRL · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.