Google Ads Cost in Belgium
Average Google Ads costs in Belgium, shown in EUR (€). Across all industries the average cost-per-click is €0.97 at a 3.19% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in EUR. Treat as directional and validate against your own account.
Google Ads cost by industry in Belgium
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | €3.33 | €50.95 | 1.53% | 1.66% | €200.60 | 2.35x |
| Insurance | €3.01 | €49.97 | 1.66% | 1.90% | €158.42 | 2.71x |
| Banking & Finance | €2.75 | €50.88 | 1.85% | 2.46% | €111.79 | 2.89x |
| Crypto & Web3 | €2.08 | €51.79 | 2.49% | 1.90% | €109.47 | 2.53x |
| Automotive | €2.05 | €44.48 | 2.17% | 2.06% | €99.51 | 3.18x |
| Property | €2.01 | €41.81 | 2.08% | 1.50% | €134.00 | 2.60x |
| Healthcare | €1.85 | €42.55 | 2.30% | 2.69% | €68.77 | 3.07x |
| Software & SaaS | €1.82 | €45.32 | 2.49% | 2.85% | €63.86 | 3.25x |
| Home Services | €1.62 | €38.88 | 2.40% | 2.46% | €65.85 | 3.32x |
| Logistics | €1.59 | €35.62 | 2.24% | 2.57% | €61.87 | 3.07x |
| Moving & Cleaning Services | €1.50 | €37.35 | 2.49% | 2.85% | €52.63 | 3.68x |
| Jobs & Recruitment | €1.47 | €39.84 | 2.71% | 4.04% | €36.39 | 2.89x |
| Flights | €1.40 | €37.94 | 2.71% | 1.50% | €93.33 | 6.78x |
| Hotels | €1.30 | €36.53 | 2.81% | 2.18% | €59.63 | 6.93x |
| Home Appliances (E-Commerce) | €1.24 | €33.60 | 2.71% | 2.97% | €41.75 | 3.07x |
| Furniture & Home Décor (E-Commerce) | €1.18 | €34.69 | 2.94% | 2.69% | €43.87 | 3.25x |
| Travel | €1.18 | €34.69 | 2.94% | 1.78% | €66.29 | 6.21x |
| Electronics (E-Commerce) | €1.14 | €34.54 | 3.03% | 3.25% | €35.08 | 3.32x |
| Wedding & Events | €1.14 | €38.19 | 3.35% | 2.30% | €49.57 | 4.04x |
| Jewelry & Accessories (E-Commerce) | €1.08 | €37.91 | 3.51% | 3.25% | €33.23 | 4.98x |
| Dating | €1.04 | €37.23 | 3.58% | 6.81% | €15.27 | 4.33x |
| All Industries | €0.97 | €30.94 | 3.19% | 3.96% | €24.49 | 3.61x |
| Health & Wellness (E-Commerce) | €0.92 | €31.74 | 3.45% | 4.04% | €22.77 | 4.51x |
| Fitness & Gyms | €0.89 | €30.70 | 3.45% | 3.48% | €25.57 | 4.15x |
| Skincare (E-Commerce) | €0.89 | €34.09 | 3.83% | 4.28% | €20.79 | 4.76x |
| Education | €0.85 | €24.99 | 2.94% | 4.16% | €20.43 | 3.90x |
| Online Courses & EdTech | €0.82 | €26.73 | 3.26% | 4.44% | €18.47 | 4.26x |
| Sports & Outdoors (E-Commerce) | €0.82 | €30.09 | 3.67% | 4.16% | €19.71 | 4.40x |
| Beauty & Salons | €0.79 | €29.78 | 3.77% | 4.28% | €18.46 | 4.98x |
| Subscription Boxes | €0.75 | €28.28 | 3.77% | 4.55% | €16.48 | 4.98x |
| Pet Products (E-Commerce) | €0.72 | €28.08 | 3.90% | 4.67% | €15.42 | 4.76x |
| Gaming | €0.70 | €30.87 | 4.41% | 4.83% | €14.49 | 4.69x |
| Toys & Baby (E-Commerce) | €0.70 | €29.05 | 4.15% | 4.83% | €14.49 | 4.62x |
| Restaurants & Food Delivery | €0.68 | €27.81 | 4.09% | 5.62% | €12.10 | 5.77x |
| Apparel (E-Commerce) | €0.66 | €26.99 | 4.09% | 4.55% | €14.51 | 4.62x |
| Food & Beverage | €0.66 | €25.74 | 3.90% | 5.07% | €13.02 | 5.48x |
| Entertainment & Media | €0.60 | €27.24 | 4.54% | 5.46% | €10.99 | 4.04x |
| Non-Profit & Charity | €0.46 | €18.81 | 4.09% | 6.26% | €7.35 | 4.04x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency EUR · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.