Google Ads Cost in Austria
Average Google Ads costs in Austria, shown in EUR (€). Across all industries the average cost-per-click is €0.92 at a 3.16% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in EUR. Treat as directional and validate against your own account.
Google Ads cost by industry in Austria
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | €3.17 | €48.18 | 1.52% | 1.68% | €188.69 | 2.37x |
| Insurance | €2.87 | €47.07 | 1.64% | 1.92% | €149.48 | 2.74x |
| Banking & Finance | €2.62 | €47.95 | 1.83% | 2.48% | €105.65 | 2.92x |
| Crypto & Web3 | €1.98 | €48.71 | 2.46% | 1.92% | €103.13 | 2.55x |
| Automotive | €1.95 | €41.92 | 2.15% | 2.08% | €93.75 | 3.21x |
| Property | €1.91 | €39.15 | 2.05% | 1.52% | €125.66 | 2.63x |
| Healthcare | €1.77 | €40.18 | 2.27% | 2.72% | €65.07 | 3.10x |
| Software & SaaS | €1.73 | €42.56 | 2.46% | 2.88% | €60.07 | 3.28x |
| Home Services | €1.55 | €36.73 | 2.37% | 2.48% | €62.50 | 3.36x |
| Logistics | €1.52 | €33.59 | 2.21% | 2.60% | €58.46 | 3.10x |
| Moving & Cleaning Services | €1.43 | €35.18 | 2.46% | 2.88% | €49.65 | 3.72x |
| Jobs & Recruitment | €1.40 | €37.66 | 2.69% | 4.08% | €34.31 | 2.92x |
| Flights | €1.33 | €35.78 | 2.69% | 1.52% | €87.50 | 6.86x |
| Hotels | €1.24 | €34.47 | 2.78% | 2.20% | €56.36 | 7.01x |
| Home Appliances (E-Commerce) | €1.18 | €31.74 | 2.69% | 3.00% | €39.33 | 3.10x |
| Furniture & Home Décor (E-Commerce) | €1.12 | €32.59 | 2.91% | 2.72% | €41.18 | 3.28x |
| Travel | €1.12 | €32.59 | 2.91% | 1.80% | €62.22 | 6.28x |
| Electronics (E-Commerce) | €1.09 | €32.70 | 3.00% | 3.28% | €33.23 | 3.36x |
| Wedding & Events | €1.09 | €36.19 | 3.32% | 2.32% | €46.98 | 4.09x |
| Jewelry & Accessories (E-Commerce) | €1.03 | €35.74 | 3.47% | 3.28% | €31.40 | 5.04x |
| Dating | €0.99 | €35.05 | 3.54% | 6.89% | €14.37 | 4.38x |
| All Industries | €0.92 | €29.07 | 3.16% | 4.00% | €23.00 | 3.65x |
| Health & Wellness (E-Commerce) | €0.87 | €29.67 | 3.41% | 4.08% | €21.32 | 4.56x |
| Fitness & Gyms | €0.85 | €28.98 | 3.41% | 3.52% | €24.15 | 4.20x |
| Skincare (E-Commerce) | €0.85 | €32.21 | 3.79% | 4.32% | €19.68 | 4.82x |
| Education | €0.81 | €23.57 | 2.91% | 4.20% | €19.29 | 3.94x |
| Online Courses & EdTech | €0.78 | €25.12 | 3.22% | 4.48% | €17.41 | 4.31x |
| Sports & Outdoors (E-Commerce) | €0.78 | €28.31 | 3.63% | 4.20% | €18.57 | 4.45x |
| Beauty & Salons | €0.75 | €27.97 | 3.73% | 4.32% | €17.36 | 5.04x |
| Subscription Boxes | €0.72 | €26.86 | 3.73% | 4.60% | €15.65 | 5.04x |
| Pet Products (E-Commerce) | €0.69 | €26.56 | 3.85% | 4.72% | €14.62 | 4.82x |
| Gaming | €0.66 | €28.78 | 4.36% | 4.88% | €13.52 | 4.74x |
| Toys & Baby (E-Commerce) | €0.66 | €27.13 | 4.11% | 4.88% | €13.52 | 4.67x |
| Restaurants & Food Delivery | €0.64 | €25.86 | 4.04% | 5.69% | €11.25 | 5.84x |
| Apparel (E-Commerce) | €0.63 | €25.45 | 4.04% | 4.60% | €13.70 | 4.67x |
| Food & Beverage | €0.63 | €24.25 | 3.85% | 5.13% | €12.28 | 5.55x |
| Entertainment & Media | €0.57 | €25.59 | 4.49% | 5.53% | €10.31 | 4.09x |
| Non-Profit & Charity | €0.44 | €17.78 | 4.04% | 6.33% | €6.95 | 4.09x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency EUR · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.