Google Ads Cost in Australia
Average Google Ads costs in Australia, shown in AUD (AU$). Across all industries the average cost-per-click is AU$3.34 at a 3.33% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in AUD. Treat as directional and validate against your own account.
✓ Cross-checked against an independent source
Australia's modeled CPC aligns with a measured Statista/Semrush ranking (Dec 2024): measured ≈ $3.55, model ≈ $2.20 (FX-converted) — a soft match confirming the direction is sound.
Google Ads cost by industry in Australia
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | AU$11.51 | AU$184.16 | 1.60% | 1.74% | AU$661.49 | 2.45x |
| Insurance | AU$10.41 | AU$180.09 | 1.73% | 1.99% | AU$523.12 | 2.83x |
| Banking & Finance | AU$9.51 | AU$183.54 | 1.93% | 2.56% | AU$371.48 | 3.02x |
| Crypto & Web3 | AU$7.17 | AU$186.42 | 2.60% | 1.99% | AU$360.30 | 2.64x |
| Automotive | AU$7.07 | AU$160.49 | 2.27% | 2.15% | AU$328.84 | 3.32x |
| Property | AU$6.94 | AU$150.60 | 2.17% | 1.57% | AU$442.04 | 2.72x |
| Healthcare | AU$6.40 | AU$153.60 | 2.40% | 2.81% | AU$227.76 | 3.21x |
| Software & SaaS | AU$6.27 | AU$163.02 | 2.60% | 2.98% | AU$210.40 | 3.39x |
| Home Services | AU$5.60 | AU$140.00 | 2.50% | 2.56% | AU$218.75 | 3.47x |
| Logistics | AU$5.50 | AU$128.15 | 2.33% | 2.69% | AU$204.46 | 3.21x |
| Moving & Cleaning Services | AU$5.17 | AU$134.42 | 2.60% | 2.98% | AU$173.49 | 3.85x |
| Jobs & Recruitment | AU$5.07 | AU$143.48 | 2.83% | 4.22% | AU$120.14 | 3.02x |
| Flights | AU$4.84 | AU$136.97 | 2.83% | 1.57% | AU$308.28 | 7.09x |
| Hotels | AU$4.50 | AU$131.85 | 2.93% | 2.27% | AU$198.24 | 7.24x |
| Home Appliances (E-Commerce) | AU$4.27 | AU$120.84 | 2.83% | 3.10% | AU$137.74 | 3.21x |
| Furniture & Home Décor (E-Commerce) | AU$4.07 | AU$124.95 | 3.07% | 2.81% | AU$144.84 | 3.39x |
| Travel | AU$4.07 | AU$124.95 | 3.07% | 1.86% | AU$218.82 | 6.49x |
| Electronics (E-Commerce) | AU$3.94 | AU$124.90 | 3.17% | 3.39% | AU$116.22 | 3.47x |
| Wedding & Events | AU$3.94 | AU$137.90 | 3.50% | 2.40% | AU$164.17 | 4.22x |
| Jewelry & Accessories (E-Commerce) | AU$3.74 | AU$137.26 | 3.67% | 3.39% | AU$110.32 | 5.21x |
| Dating | AU$3.60 | AU$134.28 | 3.73% | 7.11% | AU$50.63 | 4.53x |
| All Industries | AU$3.34 | AU$111.22 | 3.33% | 4.14% | AU$80.68 | 3.77x |
| Health & Wellness (E-Commerce) | AU$3.17 | AU$114.12 | 3.60% | 4.22% | AU$75.12 | 4.71x |
| Fitness & Gyms | AU$3.07 | AU$110.52 | 3.60% | 3.64% | AU$84.34 | 4.34x |
| Skincare (E-Commerce) | AU$3.07 | AU$122.80 | 4.00% | 4.47% | AU$68.68 | 4.98x |
| Education | AU$2.94 | AU$90.26 | 3.07% | 4.34% | AU$67.74 | 4.07x |
| Online Courses & EdTech | AU$2.84 | AU$96.56 | 3.40% | 4.63% | AU$61.34 | 4.45x |
| Sports & Outdoors (E-Commerce) | AU$2.84 | AU$108.77 | 3.83% | 4.34% | AU$65.44 | 4.60x |
| Beauty & Salons | AU$2.74 | AU$107.68 | 3.93% | 4.47% | AU$61.30 | 5.21x |
| Subscription Boxes | AU$2.60 | AU$102.18 | 3.93% | 4.76% | AU$54.62 | 5.21x |
| Pet Products (E-Commerce) | AU$2.50 | AU$101.75 | 4.07% | 4.88% | AU$51.23 | 4.98x |
| Gaming | AU$2.40 | AU$110.40 | 4.60% | 5.05% | AU$47.52 | 4.90x |
| Toys & Baby (E-Commerce) | AU$2.40 | AU$103.92 | 4.33% | 5.05% | AU$47.52 | 4.83x |
| Restaurants & Food Delivery | AU$2.33 | AU$99.49 | 4.27% | 5.87% | AU$39.69 | 6.04x |
| Apparel (E-Commerce) | AU$2.27 | AU$96.93 | 4.27% | 4.76% | AU$47.69 | 4.83x |
| Food & Beverage | AU$2.27 | AU$92.39 | 4.07% | 5.29% | AU$42.91 | 5.73x |
| Entertainment & Media | AU$2.07 | AU$97.91 | 4.73% | 5.71% | AU$36.25 | 4.22x |
| Non-Profit & Charity | AU$1.60 | AU$68.32 | 4.27% | 6.53% | AU$24.50 | 4.22x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency AUD · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.