Google Ads Cost in Argentina
Average Google Ads costs in Argentina, shown in ARS (AR$). Across all industries the average cost-per-click is AR$1,108.28 at a 3.16% click-through rate. Figures below cover 38 industries.
⚠️ Modeled estimates in local currency
Country figures are a modeled aggregate (cross-industry baseline × per-country × per-industry multipliers), not raw measured data, and are expressed in ARS. Treat as directional and validate against your own account.
Google Ads cost by industry in Argentina
| Industry | CPC | CPM | CTR | Conv. Rate | CPA | ROAS |
|---|---|---|---|---|---|---|
| Legal | AR$3,823.57 | AR$58,118.26 | 1.52% | 1.33% | AR$287,486.47 | 2.08x |
| Insurance | AR$3,457.83 | AR$56,708.41 | 1.64% | 1.52% | AR$227,488.82 | 2.40x |
| Banking & Finance | AR$3,158.60 | AR$57,802.38 | 1.83% | 1.96% | AR$161,153.06 | 2.56x |
| Crypto & Web3 | AR$2,382.80 | AR$58,616.88 | 2.46% | 1.52% | AR$156,763.16 | 2.24x |
| Automotive | AR$2,349.55 | AR$50,515.33 | 2.15% | 1.65% | AR$142,396.97 | 2.81x |
| Property | AR$2,305.22 | AR$47,257.01 | 2.05% | 1.20% | AR$192,101.67 | 2.30x |
| Healthcare | AR$2,127.90 | AR$48,303.33 | 2.27% | 2.15% | AR$98,972.09 | 2.72x |
| Software & SaaS | AR$2,083.57 | AR$51,255.82 | 2.46% | 2.28% | AR$91,384.65 | 2.88x |
| Home Services | AR$1,861.91 | AR$44,127.27 | 2.37% | 1.96% | AR$94,995.41 | 2.94x |
| Logistics | AR$1,828.66 | AR$40,413.39 | 2.21% | 2.06% | AR$88,769.90 | 2.72x |
| Moving & Cleaning Services | AR$1,717.83 | AR$42,258.62 | 2.46% | 2.28% | AR$75,343.42 | 3.26x |
| Jobs & Recruitment | AR$1,684.59 | AR$45,315.47 | 2.69% | 3.23% | AR$52,154.49 | 2.56x |
| Flights | AR$1,607.01 | AR$43,228.57 | 2.69% | 1.20% | AR$133,917.50 | 6.01x |
| Hotels | AR$1,496.18 | AR$41,593.80 | 2.78% | 1.74% | AR$85,987.36 | 6.14x |
| Home Appliances (E-Commerce) | AR$1,418.60 | AR$38,160.34 | 2.69% | 2.38% | AR$59,605.04 | 2.72x |
| Furniture & Home Décor (E-Commerce) | AR$1,352.10 | AR$39,346.11 | 2.91% | 2.15% | AR$62,888.37 | 2.88x |
| Travel | AR$1,352.10 | AR$39,346.11 | 2.91% | 1.43% | AR$94,552.45 | 5.50x |
| Electronics (E-Commerce) | AR$1,307.77 | AR$39,233.10 | 3.00% | 2.60% | AR$50,298.85 | 2.94x |
| Wedding & Events | AR$1,307.77 | AR$43,417.96 | 3.32% | 1.84% | AR$71,074.46 | 3.58x |
| Jewelry & Accessories (E-Commerce) | AR$1,241.27 | AR$43,072.07 | 3.47% | 2.60% | AR$47,741.15 | 4.41x |
| Dating | AR$1,196.94 | AR$42,371.68 | 3.54% | 5.45% | AR$21,962.20 | 3.84x |
| All Industries | AR$1,108.28 | AR$35,021.65 | 3.16% | 3.17% | AR$34,961.51 | 3.20x |
| Health & Wellness (E-Commerce) | AR$1,052.87 | AR$35,902.87 | 3.41% | 3.23% | AR$32,596.59 | 4.00x |
| Fitness & Gyms | AR$1,019.62 | AR$34,769.04 | 3.41% | 2.79% | AR$36,545.52 | 3.68x |
| Skincare (E-Commerce) | AR$1,019.62 | AR$38,643.60 | 3.79% | 3.42% | AR$29,813.45 | 4.22x |
| Education | AR$975.29 | AR$28,380.94 | 2.91% | 3.33% | AR$29,287.99 | 3.45x |
| Online Courses & EdTech | AR$942.04 | AR$30,333.69 | 3.22% | 3.55% | AR$26,536.34 | 3.77x |
| Sports & Outdoors (E-Commerce) | AR$942.04 | AR$34,196.05 | 3.63% | 3.33% | AR$28,289.49 | 3.90x |
| Beauty & Salons | AR$908.79 | AR$33,897.87 | 3.73% | 3.42% | AR$26,572.81 | 4.41x |
| Subscription Boxes | AR$864.46 | AR$32,244.36 | 3.73% | 3.64% | AR$23,748.90 | 4.41x |
| Pet Products (E-Commerce) | AR$831.21 | AR$32,001.58 | 3.85% | 3.74% | AR$22,224.87 | 4.22x |
| Gaming | AR$797.96 | AR$34,791.06 | 4.36% | 3.86% | AR$20,672.54 | 4.16x |
| Toys & Baby (E-Commerce) | AR$797.96 | AR$32,796.16 | 4.11% | 3.86% | AR$20,672.54 | 4.09x |
| Restaurants & Food Delivery | AR$775.80 | AR$31,342.32 | 4.04% | 4.50% | AR$17,240.00 | 5.12x |
| Apparel (E-Commerce) | AR$753.63 | AR$30,446.65 | 4.04% | 3.64% | AR$20,704.12 | 4.09x |
| Food & Beverage | AR$753.63 | AR$29,014.76 | 3.85% | 4.06% | AR$18,562.32 | 4.86x |
| Entertainment & Media | AR$687.13 | AR$30,852.14 | 4.49% | 4.37% | AR$15,723.80 | 3.58x |
| Non-Profit & Charity | AR$531.97 | AR$21,491.59 | 4.04% | 5.01% | AR$10,618.16 | 3.58x |
Source: XYZ Lab Google Ads Benchmarks model (June 2026) · Dimension: country · Currency ARS · Authority modeled_estimate · Updated 2026-07-05 · Current as of 2026
MODELED aggregate (cross-industry base x per-country x per-industry multipliers), NOT raw measured data. cpc/cpm/cpa are in each country's LOCAL currency (see currency_code). Label as directional on-page. WordStream's country CPC page is an image (unscrapeable); this is the best structured country source. Re-verify vs a primary source yearly.